Tylenol released a new ad campaign entitled #HowWeFamily asking “When were you first considered a family?”
The 30-second spot from Johnson & Johnson runs clips of what are more commonly seen as traditional families asking if you are considered a family when you fell in love? When you got married? When you had kids?
The ad then asks “When did you first fight to be considered a family? While asking the same questions, the ad shows pictures of families whom are same-sex couples, interracial and single parents.
The ad ends with two gay men and their baby as the voiceover says, “Family isn’t defined by who you love, but how.”
https://www.youtube.com/watch?v=c33dTK7nUqo
Tylenol’s new ad comes during a time when many are celebrating June as Pride month and await the Supreme Court’s decision as to whether same-sex marriage will be legalized across the country.
It is unknown yet if this ad will be met with the same call for boycotting as several companies faced earlier this month after premiering pro-gay advertisements.
Wells Fargo released an ad featuring a lesbian couple learning sign language as they prepared to adopt a deaf child.
https://www.youtube.com/watch?v=DxDsx8HfXEk
Dove also released an ad this month featuring two gay dads as a group of men finding out they are about to become fathers.
Both companies came under fire from conservative groups. The Wells Fargo ad led the Billy Graham Evangelistic Association and the American Family Association to pull all accounts from the bank.
Even with the boycotts, Wells Fargo and Dove have refused to pull the ads.
