Tide has a new commercial out and it is attacking the bigotry of the conservative Christian right.
In the commercial, a pair of grooms walk up to a church dressed in tuxedos. A conservative looking church lady stands out front and as she sees them approaching says, “How offensive.”
“I won’t let you blemish the sanctity of marriage,” says the church lady. The grooms start to argue as she pulls out a Tide to Go stick and removes a stain from one of the groom’s shirt.
“Flawless! Carry on boys,” she says and walks away.
https://www.youtube.com/watch?v=hrD1aVPySWc
Mark Nickelsburg, who directed the commercial, shared it on his Facebook page with the caption, “First a clerk in Kentucky, and now a church lady in Los Angeles! This same sex couple faces yet another obstacle on the way to marriage equality in this spot I directed.”
Procter & Gamble, Tide’s parent company, has been a supporter of LGBT rights and marriage equality even before this commercial. They tweeted, “Labels are for products. Not people.” During this past Pride Month.
We support and respect everyone’s right to be who they are. #LoveWins #LoveHasNoLabels #PrideMonth2015 pic.twitter.com/Ti1wWmKfCd
— P&G (@ProcterGamble) June 26, 2015
