Betty Crocker will be an official sponsor for Twin Cities Pride, which is Minneapolis’ annual Pride festival, according to the Huffington Post.
This is the second year the company will sponsor the event, which will be held June 28 to June 29. The festival is the 28th, and the parade will be on the 29th.
The company said they will be donating wedding cakes to same-sex couples who are getting married during the Pride event.
They will also be asking festival what home means to them. Using the “#HomemakerPride,” the responses will be displayed on mural at the the Betty Crocker Pride booth.
“Pride is a way for us to really bring our brand purpose to life by celebrating all families,” Perteet Spencer, marketing manager for Betty Crocker, said in a statement to the Huffington Post. “Not only will we be able to continue the great work we did last year, we’ll be able to gain deeper insights into today’s modern homemaker as part of our national survey.”
