(Screen capture via YouTube)
The Human Rights Campaign, the nation’s largest LGBTQ civil rights organization, announced it is launching a nationwide multimedia campaign to promote the LGBTQ nondiscrimination legislation known as the Equality Act.
In a statement, HRC said the campaign, among other things, will include a series of “powerful” video ads for social media and TV created by Emmy Award-winning director Joey Soloway that tell stories of how individual LGBTQ people are adversely impacted by discrimination.
At the center of the campaign as depicted in the videos is an American flag with 29 of the 50 stars removed to draw attention to the 29 states that do not have comprehensive legal protections for LGBTQ people that HRC is calling the “Reality Flag.”
In its official launch of the campaign Feb. 23, HRC unveiled an 85-foot-long version of the Reality Flag on the outer wall of its headquarters building in Washington, D.C. that HRC points out is located just six blocks from the White House.
“The Reality Flag campaign is designed to point out the inequalities LGBTQ+ individuals face every day – in our own voice,” said Joni Madison, HRC’s interim president. “From housing and educational discrimination to denial of government and health services, LGBTQ+ people are confronted by hurdles to simply exist every day,” Madison said in a statement.
“This needs to change,” she said. “The Reality Flag not only calls out the 29 states where basic freedoms are still missing for millions of people but stands as a symbol of hope that communities can rally behind to enact meaningful change.”
HRC’s Reality Flag campaign comes at a time when most political observers unaffiliated with the Equality Act’s staunch supporters and opponents believe the bill has no chance of passing in the U.S. Senate any time soon, even though it passed in the U.S. House in February 2021 by a vote of 224 to 206. In the House vote, only three Republicans joined all 221 Democrats in voting for the measure.
Observers note that although Democrats have a slim majority in the 50 Democrat-50 Republican Senate with Vice President Kamala Harris set to break a tie vote in favor of Democrats, the Senate’s longstanding filibuster rule that Democrats are unable to change means the Equality Act needs a 60-vote majority to pass.
Forty-nine of the 50 Senate Democrats have signed on as co-sponsors of the Equality Act. Maverick Democratic Sen. Joe Manchin of West Virginia emerged as the sole Senate Democrat saying he cannot support the Equality Act in its current version due, in part, to what Manchin says is its provisions related to transgender nondiscrimination in school sports and school bathroom use.
Sources familiar with the Senate told the Washington Blade last May that even if the filibuster rule is eliminated, other Democratic senators from swing states would likely join Manchin in withholding support for the Equality Act due to efforts by some Republicans to turn transgender rights into an inflammatory wedge issue.
The official congressional website Congress.gov states that the Equality Act calls for prohibiting “discrimination based on sex, sexual orientation, and gender identity in areas including public accommodations and facilities, education, federal funding, employment, housing, credit, and the jury system.”
The Congress.gov site adds, “The bill prohibits an individual from being denied access to a shared facility, including a restroom, a locker room, and a dressing room, that is in accordance with the individual’s gender identity.”
Several moderate GOP senators, including Sen. Susan Collins (R-Maine), have said they support the principle of protections against discrimination for LGBTQ people and would be willing to vote for a revised Equality Act that includes what they call religious rights protections and some changes in the transgender provisions.
Some Republican observers have said enough Republicans would likely join Democrats to reach the needed 60 votes to pass the Equality Act in the Senate if Democrats agree to the changes proposed by the moderate Republicans.
Other Republicans, however, including the national LGBTQ GOP group Log Cabin Republicans, have said the Equality Act should be discarded altogether following the landmark U.S. Supreme Court decision in 2020 known as Bostock v. Clayton County. The decision declares that Title VII of the U.S. Civil Rights Act of 1964, which bans sex discrimination, also prohibits employers from discriminating on the basis of sexual orientation and gender identity.
Equality Act supporters have argued that the legislation is still needed to ensure that LGBTQ people are fully protected from discrimination in other areas such as housing and public accommodations.
Representatives of both sides have said negotiations have been taking place over possible changes in the Equality Act since at least the beginning of last year, but nothing has emerged from those reported negotiations as of this week.
Many LGBTQ advocacy organizations, including HRC, have said the GOP suggested changes to the Equality Act related to “religious freedom,” which the bill’s supporters say means a right to discriminate against LGBTQ people based on religious grounds in a nonreligious setting such as a private business open to the public, are unacceptable.
Most LGBTQ advocacy groups have also declared as unacceptable GOP proposals to weaken or remove protections for transgender people in the legislation, saying such proposals are being promoted by people who have been misled or are themselves misleading others to believe cisgender women in sports and in public restrooms as well as in school bathrooms and showers would be adversely impacted by the current version of the legislation.
With both sides in what most Capitol Hill observers consider to be a complete deadlock, Senate Democrats, including Senate Majority Leader Charles Schumer (D-N.Y.), have not indicated a willingness to bring the Equality Act up for a vote in the Senate this year.
Schumer’s office didn’t reply to an inquiry from the Blade last week asking whether Schumer would consider bringing the Equality Act to the Senate floor for a vote this year or next year if Democrats retain control of the Senate in the 2022 midterm elections.
With that as a backdrop, David Stacy, HRC’s Government Affairs Director, told the Blade in a Feb. 25 statement that passage of the Equality Act remains a high priority for HRC and the LGBTQ+ community.
“Getting any legislation through the U.S. Senate is not easy,” Stacy said. “In the meantime, support continues growing for the bill, and we believe the Reality Flag campaign will continue to generate the awareness and education needed to continue growing support and pressure for action,” he said.
“We’ve already seen since our launch people coming out saying they had no idea LGBTQ+ people didn’t already have these protections, and that’s what we aim to do here: educate people and inspire them to take action at the grassroots level across the country – call their senators and make it clear that it’s time we need this done,” Stacy said. “Some people may be ready to give up. We are not,” he said.
In its three-page statement announcing the launch of its Reality Flag campaign, HRC says the campaign is being produced in partnership with a team of advertising and public relations agencies affiliated with the international marketing and communications company giant WPP.
“While the campaign seeks to galvanize public support for the Equality Act and driving audiences to take action at RealityFlag.com, it also underscores the importance of lifting up and showcasing the real stories and lived experiences of LGBTQ+ people impacted by discrimination,” the statement continues.
It says the stories about individual LGTQ people will primarily be featured in “video vignettes” created by TV writer and director Joey Soloway, the Emmy Award-winning creator of “Transparent,” an original Amazon Studios streaming television comedy-drama series about a transgender woman and her family. Soloway identifies as non-binary and gender non-conforming.
“These stories … will be amplified through both an advertising campaign, including partnerships with 20 national media platforms, achieving an anticipated 30 million-plus impressions during launch, including TV, print, display, video, audio, cinema, OOH, social, and search,” the HRC statement says.
Access to some of the video ads slated for the HRC Reality Flag campaign can be found at RealityFlag.com. You can also watch one of the ads below.
