Watermark has a new look!

A new year, a new look and a new commitment
As we step into our 18th year, Watermark has changed its design, format and content to be more user-friendly and informative to our audience and our advertisers. Beginning with our first issue in January (which hit the street on Jan. 5), we incorporated substantial differences in the way Watermark looks, feels and reads.

We are certain these changes and updates will make the newsmagazine a source for LGBT news, entertainment and opinion leaders.

Here are a few things to expect in 2012:

News-Driven Content
One of the first things you'll notice is that Watermark now covers more news than ever, and rely less on large entertainment pieces to drive our cover and entertainment sections. That's not to say we won't have entertainment within its pagesâ┚¬â€but Watermark is definitely now a news magazine, meaning its coverage will be more in-depth concerning local issues and news items.

We live in a changing world, and as news happens, we'll not only report it, we'll talk to the people directly involved to find out how it directly affects the LGBT community. The print issue of Watermark will be a source for talking points within the community.

Changing design
Our art director, Jake Stevens, worked tirelessly throughout December to build an exciting new look that commands readers' attention and leads them on a compelling journey through the publication from one page to the next. Each page comes alive and gives an added dimension to our written content.

Retooled sections
Our new sections are more clear on their contentâ┚¬â€Ã¢â”šÂ¬Ã…”In Depthâ┚¬Â allows us to expand on subjects and features our readers want to explore and also provides an avenue to present information that impacts their life in a serious way.

Our new â┚¬Å”Arts & Entertainmentâ┚¬Â pages are dedicated to local productions, events and performers. We will still continue to feature the occasional celebrity, but our focus, however, will be on captivating the local LGBT arts scenes of Orlando, Tampa Bay and Sarasotaâ┚¬â€the areas in which we cover.

Specialty Publications
For the past several years, Watermark has always had a theme within each issue (real estate, pets, etc.). Our experience expanded into specialty publications like the St. Pete Pride Program, the our Come Out With Pride guide and our popular Holiday Gift Guide. In 2012, Watermark newsmagzine won't be so theme-focused, except for a handful of special issues. For example, our first issue of 2012 features a â┚¬Å”fitnessâ┚¬Â section. Our second issue will cover â┚¬Å”Winter Arts.â┚¬Â Other themes will transition into specialty, glossy inserts that will be complete with editorial content on the subject of interest to LGBT readers. This will offer more tangible products and a way for those features to have a longevity they have lacked in the past.

Watermark Online
Many of these changes will trickle out to WatermarkOnline.com so look for some exciting updates to the look and utility of your favorite LGBT website.

We hope that the changes mentioned above excite you about the future of Watermark and what 2012 holds for us.

If you have any questions, please contact Editor-in-Chief Steve Blanchard at 813-470-0899 or at editor@watermarkonline.com.

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