2021 WAVE Award Spotlight: Eric Wilson, The Wilson Group, Keller Williams Realty

It’s never just about closing a deal or receiving a check for Keller Williams Realty’s The Wilson Group, Lead Listing Agent Eric Wilson says. It’s about the customer.

“We’re helping our clients make one of the most important decisions that they’re ever going to make,” he explains. “If we’re going to do that, we’re going to do it right.”

He and his team of five – Lead Buyer Specialist Donna Knight, Buyer Specialists Aaron Hoffman and Kelly Crum, Director of Operations Leah Hodgen and Transaction Coordinator Drew Latimer, are of one mind on that. They’ve helped more than 225 clients buy and sell their homes throughout Pinellas, Hillsborough and Manatee counties in the last five years, with more than $40 million in sales.

“The most successful teams in the business are the people that have the best processes in place,” Wilson says. “It’s all about giving the absolute best customer service that we can.”

That’s something he learned early in his career, which began solo in 2016. Wilson made a name for himself by offering free pizza with the purchase of a home.

“I like to not take myself too seriously,” he explains. “It went viral very quickly.” It drew attention not only to his efforts, Wilson notes, but to the homes of his clients. If sellers approve, he still offers the service along with a myriad of others.

“It takes a village to build a business,” Wilson says. “We have an incredible external team as well – a photographer, a stager, preferred vendors, lenders and inspectors. It takes a team to make sure that the client has an incredible experience.”

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