2022 WAVE Award Spotlight: Jaeda Fuentes, Jaeda Fuentes Makeup

Tampa Bay’s 1st Place Favorite Local Makeup Artist

After years of working for MAC and Chanel, Tampa Bay makeup artist and entertainer Jaeda Fuentes decided to take a leap of faith. She launched her own brand in 2021.

“After being with MAC Cosmetics for a few years the company made some changes I didn’t find myself aligning with,” she explains. “I left MAC for a better opportunity with Chanel, and as much as I love Chanel it just wasn’t the right fit for me.”

She made the choice to leave the organization behind as her freelance clientele grew. Fuentes hasn’t looked back since, offering one-on-one makeup applications for events and photoshoots, including weddings, as well as individual and group lessons for those seeking hands-on education.

“There have been so many rewarding experiences,” Fuentes reflects, “like executing the perfect look for a bride on her wedding day and seeing her look in the mirror with joyful tears welling up in her eyes. Even though the last thing I want her to do is cry!” Her work has also been featured in international publications.

Fuentes also encourages everyone to “take the chance to play in makeup.”

“It truly gives anyone – male, female and those in-between the power to express themselves in a creative plane,” the artist stresses. “Once we do that we open our minds to see so much more of the beauty in life.”

Read about all of this year’s winners here.

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