Los Angeles – Nike really did “Just Do It,” to show support for LGBT athletes and their fans. The corporate giant presented the LGBT Sports Coalition with a check for $200,000 to fund the project’s members. The presentation was held at a Nike Store at The Grove in Los Angeles.
For the last two years, Nike has held the LGBT Sports Summit in Portland, Ore., during the city’s Pride celebration. From this year’s summit emerged the formalized LGBT Sports Coalition, comprised of a couple dozen organizations and individuals dedicated to ending anti-LGBT bias in sports by 2016.
Earlier this year, Nike dedicated the proceeds from its 2013 Be True Line to the coalition. The line of shirts and shoes sold better than expected, according to Robert Goman, chairman of the Nike LGBT Friends Network. Later this year, the Coalition will begin accepting membership applications for new members, and also for projects to fund. You can find the Coalition on Facebook.
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