ABOVE: 6S Boutique’s St. Petersburg storefront, photo via 6S Boutique’s Facebook page.
ST. PETERSBURG | 6S Boutique will close its Central Ave. storefront July 31, transitioning exclusively to an online retailer of professional makeup, wigs and eyelashes.
6S Boutique has served Tampa Bay’s LGBTQ community and its allies since 2010, opening its storefront in 2011. Owners and area activists Andy and Sasha Citino shared the news via social media July 15, citing the economic impact of COVID-19 in a video.
“We thank all of our customers who have come into the store during the COVID-19 pandemic, doing their part to keep themselves and us safe,” Andy said.
“It’s going to take all of us working together to get through this and we can – however, we are living in chaotic and unpredictable times,” he continued. “As small business owners we’re dealing with a combination of a challenging economic environment and uncertainty of a COVID and post-COVID pandemic world.”
The Citinos shared that they explored all available options prior to making the difficult decision, noting that “we understand the effect this may have on our local community who come in not only to shop, but to be social, share, create and feel safe.” They subsequently discussed their forthcoming business model.
6S Boutique will move into corporate offices in the neighboring Pinellas Park. The Citinos will maintain the store’s online presence at 6SBoutique.com, offering “the same sassy, classy service you’ve come to know” with the lines of professional products customers have come to expect.
“For Tampa Bay customers, we’re going to miss seeing you at our storefront but we’ll still be seeing you,” Andy added. 6S will share weekly product pick-up locations in St. Petersburg and Clearwater, potentially Tampa, and offer pickup at its corporate office by appointment.
The owners also noted that new subscribers to 6S’ website will receive a 10% off coupon for their first order and that shipping remains free for orders $49.99 and up. Their website and social media channels will continue offering coupons, sales, announcements and more.
“The storefront closure is a major change in our business model but change can be good,” the Citinos shared. “We are hopeful and excited for 6S’ future as an online retailer of professional makeup, wigs and eyelashes.
“Thank you, stay fabulous, be kind, stay safe, wear a mask,” they concluded. “We love you all and thank you again.”
Watch the video in full below:
For more information about 6S Boutique, its products and to place an order online, visit 6SBoutique.com and follow them on social media.
For the latest updates about COVID-19 and its impact on the LGBTQ communities in Tampa Bay and Central Florida, view Watermark’s frequently updated coverage here.
