Ralph Lauren includes a same-sex couple for the first time in new ad

Ralph Lauren released its new ad campaign which includes a same-sex couple, a first for the clothing brand.

In the ad titled “Family is who you love,” families spend time together while sporting Ralph Lauren clothes. According to Ad Age, the people in the ads are real families and not actors. In the commercial, two women appear to be in a same-sex relationship and are affectionate with each other.

“We live in a world where the meaning of family is bigger, broader and more personal than it has ever been before,” Jonathan Bottomley, chief marketing officer of Polo Ralph Lauren, said in a statement. “We believe that family is one of the most positive forces and powerful unifiers for all of us today, [and this campaign is a] fresh expression of that idea.”

The campaign runs from April-June.

Watch below.



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